We specialize in working in conjunction with government relations teams to advocate their position to appointed or elected decision makers.
Educate – Identify – Mobilize
DIGITAL AND SOCIAL MEDIA
In today’s regulatory and entitlement campaigns, you must have a social media campaign and digital marketing strategy ready to go, we promise that your opposition will.
Combining the traditional grassroots campaign strategies such as door to door canvassing with the latest in digital marketing technology is essential to staying ahead of your opposition. Opponents to a regulatory application use social media as an organizing tool and outlet for communication. It is the most cost-effective way to begin their effort. Social media allows your opponents to strategically market to select demographic and interest based groups on platforms where they are focusing their time and attention.
Digital marketing now includes multiple options for reaching your audience, which has become an essential part of any campaign as well as incredibly efficient. As a client, you have access to analytics showing you how effective the digital marketing is in reaching your intended groups and follow the growth of support, the breakdown of voter opinions and assess your progress in real time.
Social media marketing is the relevant strategy for making an impression on your audience and intended groups. We will use Facebook and Twitter as well as other social applications to send out accurate and concise messages to residents, which allows us to interact and answer legitimate questions instantaneously. We have safeguards in place to prevent opponents from spreading rumors and false information onto these pages.
We engage with anyone who “likes” a page or a post, recognizing they are there for a reason. We will attempt to engage in conversation and then assess their level of support. We only count someone as a supporter if they are will are willing to be mobilized after they are identified.
Another benefit of social media is the opportunity to identify and promote community happenings such as community events, local happenings and pertinent local news, mixed in with our message. This keeps our supporters and followers in the habit of checking back in and reading our page when there is something key to report.
We will create the most effective digital marketing strategy for you to maximize the technology that is now available. We will develop a geo-fencing campaign to send information to your specific audience. We can then track how many received and opened the message and what action they took, whether clicking through to a website specifically created to provide campaign information or clicked on a link to fill out a survey. The ability to specifically target your groups makes the opportunity to utilize digital marketing communication invaluable.
Other marketing campaigns, such as email blasts, pay-per-click ads and search retargeting, also offer effective and beneficial results by specifying the message to an intended audience. We will also develop a website page and the social media pages to best support your campaign. Once we identify a supporter, we will keep them informed and involved through consistent digital messaging. Our programs and knowledge allows us to target specific neighborhoods and demographic groups allowing us to cater our message to that group and turn a resident from being interested to being involved. Analytics provided can also maximize the effort by guiding us to which areas are supporting the cause and where we need to spend more time garnering support.
Mobilizing the identified supporters is the absolute key to success.
Digital Marketing and Social Media Services we offer:
- Website Development
- Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc (Social Media) Page Development
- Social Media Advertising
- Geo-Fencing and Conversion Fencing
- Email Marketing Blasts
- Pay-Per-Click Ads
- OTT Advertising
- Search Retargeting
- Ongoing Reporting and Statistical Analytics
- Content Development
- Graphic Design