The Jury Factor

Would you like to know what they are thinking?

When Picking The Correct Jury Is The Difference Between Winning and Losing 

Knowing Your Jury Before the Trial Begins Can Be the Difference Between Winning or Losing Your Civil Trial and Large Monetary Awards

Traditionally Jury Consultants have consisted of social scientists and communication experts to assist a legal team during a civil case. Typically, these consultants help the team prepare witnesses and test arguments through focus groups. What they do not do is tell you about the jury pool and who in that pool you want on your jury.

What if you were able to find out key information about the members of the jury pool, information that would tell you how they may view your client, any slant in their decision that could favor your client or be held against your client. Some of this information that may not come through during your questioning is but recommended by the American Bar Association is:

• Social media history and opinions
• Political allegiances
• Professional history
• Economic history

River Landing Solutions are experts in gathering information on pertinent individuals whether it be elected officials who may be deciding a client’s regulatory applications, potential opponents of your client’s best interests and yes people who serve on a jury and could be the difference in multi-million dollar settlements.

To Pick the Right Juror You Need Accurate Information

The key to any presentation and an ability to sway a group towards your position is knowing your audience. According to the American Bar Association, investigating the backgrounds of potential jurors is good practice.

• Understanding the background of your jurors.
• Track their political donations
• Understand their work records.
• Track their opinions through social media
• You cannot invite them to converse with you on social media or send a friend request or to follow them but you can read their history of postings and expressing opinions.
• Track their financial histories, bankruptcies, history of debt collection.
• Look at their voting record, assets such as property, businesses and any other public document that can be obtained.

All this information you can have at your fingertips as you begin questioning potential jurors, you will know if a juror is lying to you, providing misleading information as they answer your questions.

We will gather all this information for you and have reports ready to go on each potential juror before you step into the courtroom.